Giving consumers information about the features and benefits of your products helps you sell more and get a better return on investments in marketing and New Product Development. With digital channels used to research products before in-store purchase, having good digital content is important to drive sales both in store and online.
With Chemist Warehouse Rich Content, it is possible to provide much more information to consumers. This means Chemist Warehouse web sites will lead other Australian retailers in presenting informative and engaging product content to their customers.
THIS IS A SIGNIFICANT OPPORTUNITY FOR OUR CLIENTS AND WILL IMPROVE YOUR PRODUCTS’ PRESENTATION WITH THE MOST IMPORTANT PHARMACIST IN AUSTRALIA.
What are the options available?
There are a number of options available to extended the content of your products. These are outlined below.
 |  |  | ||
| What | Video | 360 spins | Modals | Infographics |
| Scope | Video served from Youtube | A 360 spin with the images served from SKUlibrary | Images and text within a templated layout | Single, pre-created modal image |
| Extra Cost* | No | Yes (1) | Yes (2) | Yes (2) |
| Briefing process | Just provide the URL of the video in the briefing spreadsheet | Request creation of spins from photography or render | Fill out the modal builder template and attach to the brief | Provide your pre-created images when briefing in |
Extra costs
Some elements of creating this extra content will incur small charges from SKUvantage – though these are likely much smaller than the benefit derived from the extra content. We are working to automate the process in future to reduce or eliminate these costs.
Briefing in any changes will incur the usual data change charge. For 360 spins and extended content, there are additional costs:
(1) For 360 spins, because we serve the images to Chemist Warehouse’s customers we need to pass on a small charge for hosting these.
(2) For the extended content, there is a small cost for creating and loading the HTML and hosting the images. Please get in touch or refer to your rate card for more information.
How do I brief this in and make it happen?
To brief in what you would like to do, simply fill out a brief choosing the Rich Content Creation option and follow the steps there. For modals, ensure to complete and attach the modal builder template. For more information, check out the Rich Content for Chemist Warehouse help article in SKUlibrary.
*To access the briefing form and help article links, you must be logged in to SKUlibrary.